There has been much debate about the current state of Electronic Music and whether or not certain aspects are fads that will quickly fade, or trends that will continue to morph and grow.
From what I learned in Vegas at the EDM Biz Conference (much to my relief), the electronic music entertainment market is just beginning to boom, and there is PLENTY of room for growth and innovation.
That being said, one thing we all know for certain is the whole ‘everybody and their mothers being DJs situation’ is surely a fad.
As someone who manages artists, I struggle with the idea of how to efficiently help my artists burst through the faddy pool of “book me!” and “listen to my new mix!” cloud of junk. I don’t want to start pushing their music and have people automatically think they’re just another producer/DJ duo trying to quickly capitalize on this craze; I know sometimes I struggle with the same exact predisposition about other DJs and producers.
I sat down with Night Sh!ft the other night for a long time and listened to, discussed, and brainstormed their sound. I was shocked to see that they had about 30 different tracks started dating back to early 2009 (most of our communication is done via technology). Yet they continue to explore, learn and grow their sound so that in the end, these songs are truly a piece of art. They aren’t rushing to finish, throw a song up on Soundcloud, and spam it to the world… they have something called strategy; and in the end, I hope that this strategy and time well-spent pays off for them and all other deserving artists like them.
They told me they work approximately 35-40 hours per week (on top of full time jobs) creating sounds, exploring production programs, and doing whatever else they need to to expand their knowledge. It’s perfectly fine to have a hobby, but I think people should ask themselves: Can I sit in a studio for 35+ hours per week, learning about these tough programs, and still want to be a producer/DJ?
Another point that gets to me: The East Side Electro resident DJs (Mi5an7hropia Antyx So Serious) have been DJing for MANY, MANY years. Thankfully they play all East Side Electro shows, and I am grateful that they are on our team and able to showcase their skills. However, more often than not, I see promoters booking DJs for shows simply because that said DJ is sure to bring at least 50 people with him/her: More proof to me that the DJ fad is unsustainable. People will surely get tired of coming to a show and hearing the opening DJ spinning bangers at 9:45pm and train wrecking the set away. This is why here at East Side Electro, we are constantly obsessed with the quality of our opener’s sets.
On a personal note, I truly admire Mi5an7hropia (ESE andEsscala Entertainment resident DJ). ). He has been DJing since the 90s, and still spins to develop his skills at least once per day. He networks in NYC and Philly every weekend, and pretty much will go anywhere to make worthwhile connections to make his dream a success. He has also been working on tracks for a while now, collaborating with producers and getting feedback from record labels… yet he STILL hasn’t put his music up on the internet. Why you may ask? Because he is obsessed with quality and perfection.
My team and I are all in it for the long haul.
One more note: We can mostly attribute this obsession with DJing more as an infatuation with the actual lifestyle that big-time DJs lead. It’s definitely an amazing life, but I can take an educated guess when I say that their lives are much more complicated than what meets the eye.
So here’s the question: There is no doubt that everyone wanting to be a DJ is nothing short of a fad that will eventually fade out (lets hope sooner than later), and the truly determined and worthwhile people will continue to ride it out. How long do you think it will take for the craft of DJing (and producing) to go back to its skillful roots and cease to be an over-flooded trade?